27 February 2010

Old often means better (+PSA)

For instance, when oiling your hardwood floors, it is *much* better (and faster, actually) to just get down on your hands and knees and do it yourself by hand, rather than trying to use fancy "time and energy saving" products and machines. And mineral oil is still best. If you could change a woman's hair from grey to brilliant shining blonde with natural streaks just by rubbing some mineral oil in there, the cosmetics industry would go bust.

Speaking of which, I have another Public Service Announcement.

Women, most of you who wear cosmetics DO NOT NEED THEM. Don't waste your money. If there was ever  a bigger absolute swindle for non-essential products, I can't think of one. Well, maybe the sale of razors to the gentlemen. (NB - It is not only women who wear makeup, and too much makeup at that. Let's be fair.)

Let's face it; many of you learned how to wear makeup from television and magazines, where the only way you can tell a woman has a nose is because the nostrils themselves are visible. Barely. I know some of you watched daytime television programmes that focussed on how to match your...um...cheeks crap to your eye crap, and how to blend all of it with some ridiculously expensive brush or lotion or interpretive dance.

Eyes, my friends, should not look like the hat in Matisse's Woman With a Hat. If you *must* wear makeup (which, I reiterate, most of you do not need), it should look as though you are not wearing any. Check out Christy Turlington here, wearing NOTHING AT ALL. Her makeup (and I guarantee you, she's probably wearing more than you do) looks nekkit too. Now, you probably don't want to have to spend thousands of dollars to pay some flappy person to apply your makeup every day.  I know I have better things I'd like to spend thousands of dollars on (do you hear me, Johnny Depp!!??).

Want to know something else? Wearing makeup wrecks your skin. The more you wear it, the more you "need it" (which, again, is Bee Ess). I proved this to myself; I put some top-end, really-bloody-expensive cosmetics on one hand, and I put nothing on the other hand (technically, on the back of my hand). Yes, I moisturised both beforehand (heh). In less than an hour, my makeup hand was full of wrinkles and looked like the hand of someone twice my age. Bleah.

And, AND! Here's the most important bit: It's really sad that you're afraid to look your age. Eighteen-year-old girls look like eighteen-year-old girls because...wait for it... THEY ARE EIGHTEEN. Forty-year-old women look like forty-year-old women because they're FORTY! They're beautiful FORTY YEAR OLD WOMEN. Women who, at twenty, or thirty, or sixty (I'm looking at you, Cher. Oh! And you, Madonna!) try to look like they're 18 are lying to themselves, they're lying to you, and they're kind of making a mockery out of what it means to be a human. Not just a woman, but a human.

Look at the reason *why* you wear cosmetics. Are you trying to look older? Younger? Are you a performer? A circus freak? Think of all the money you could save if you just...stopped. You're already beautiful (that word, remember, means 'full of beauty'). Go ahead, when you're stepping out and you want to do that smoky thing with your eyeliner, that's cool. But a daily regimen? You're doing it wrong.

For two weeks in grade 9, and then again for three days in grade 10, I attempted to wear makeup. It did not end well. In fact, I think the pink frosted lip gloss from grade 9 was still in the dresser drawer last time I was at my mum's house (I threw it out). My mother always told me: "you're lucky; you don't NEED makeup."

And that confused me, because neither did she.
Neither does my aunt, who is one of the coolest, smartest, most beautiful women I know. But she will not...WILL NOT leave the house (not even to get the paper) without it. Never has.
Another woman I know won't even leave the bedroom without 'putting on her face'. Do you know how frightening that EXPRESSION is, never mind the practice? Think about it for a while. Putting on your face.


It gives me THE SHIVERS. The idea that somewhere, in some girls' dormitory somewhere, there is a special closet with row upon row of faces hanging on little hooks, and the girls all sleeping motionlessly, their beds lining a long, narrow room, the only light coming from tiny, dingy windows high up int he walls. And where there faces ought to be are pulsating, bloody landscapes, eyes darting this way and that, deep in REM sleep, but lidless, mouth muscles pulled back over teeth. The only sound a rhythmic breathing as the girls all exhale in unison, and a subtle drip, drip, dripping as blood drops on the floor beneath every girl's head.

That's why you shouldn't wear makeup.

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18 June 2009

This really happened at The Bay

Cast of Characters:
Senior Vice President
Advertising Executive
Marketing Director
Junior Assistant to the Marketing Director's undersecretary

INT: OFFICE MEETING ROOM
The large room is extravagantly decorated in carved mahogany and oak trim. Lights hang from the high, pressed tin ceiling, casting diffuse light on the enormous oak table that fills the room. Oak armchairs are pushed in around the table. SENIOR VICE PRESIDENT, MERCHANDISE EXECUTIVE, and MARKETING DIRECTOR occupy three chairs at the far end of the table. JUNIOR ASSISTANT TO MARKETING DIRECTOR'S UNDERSECRETARY stands near the refreshments table at the other end of the room. Bright sunlight is visible through a tiny slit in the heavy green velvet curtains. Mounted deer and moose heads, along with mounted fish, birds, and a beaver cast small shadows on the wall.
SENIOR VICE PRESIDENT
Sales were down last quarter. The third consecutive quarter. Damn this recession!

MERCHANDISE EXECUTIVE AND MARKETING DIRECTOR
Nod sympathetically, scratching something on to notepads.

JUNIOR ASSISTANT
[Pokes away at a PDA/iPhone]

SENIOR VICE PRESIDENT
I have to make a report to Mr. MacDonald later this month, and I'm not looking forward to it. I hope you have some good news for me.

MARKETING DIRECTOR
Uh...

MERCHANDISE EXECUTIVE
Actually...

SENIOR VICE PRESIDENT
Yes? Out with it, man!

MERCHANDISE EXECUTIVE
Well, we have an idea...

SENIOR VICE PRESIDENT
Yes?

MERCHANDISE EXECUTIVE
Have you ever seen a program called Three's Company?

SENIOR VICE PRESIDENT
With Jack Tripper? And those hot babes? I LOVED that show.

MARKETING DIRECTOR
We ALL loved that show, sir.

SENIOR VICE PRESIDENT
I don't see what that has to do with...

MERCHANDISE EXECUTIVE
Who was your favourite character on that program?

SENIOR VICE PRESIDENT
Oh, I liked the blonde with the huge bazooms!

JUNIOR ASSISTANT
[Sighs, keys something else into a PDA]

MARKETING DIRECTOR
EVERYONE likes the blonde with the huge bazooms!

SENIOR VICE PRESIDENT
I still don't see what that has to do with...

MERCHANDISE EXECUTIVE
Well, do you remember Mr. Ferley? Mr. and Mrs. Roper? Remember how they were always

SENIOR VICE PRESIDENT, MARKETING DIRECTOR, MERCHANDISE EXECUTIVE
[simultaneously] meddling in those kids' affairs?

[all three laugh]

MERCHANDISE EXECUTIVE
Well, here's the pitch, sir: our new spring line is going to be a huge hit. It's going to virtually fly off the racks!

SENIOR VICE PRESIDENT
[leans forward, cupping chin in hand] Go on.

MERCHANDISE EXECUTIVE
We call our spring line...

MARKETING DIRECTOR
Roper & Ferley!

SENIOR VICE PRESIDENT
...not getting you...

MARKETING DIRECTOR
We've brought pictures...

SENIOR VICE PRESIDENT
Oooh! I love pictures!

JUNIOR ASSISTANT
[Sighs again, rolls eyes.]

MARKETING DIRECTOR
[to Junior Assistant] Bring those pictures over here, would you?
[to Senior Vice President] We had them laminated.

SENIOR VICE PRESIDENT
Fancy!

MARKETING DIRECTOR
[shows 8x10 glossies of clothes that look like clown puke]

SENIOR VICE PRESIDENT
Gentlemen, it's perfect!

JUNIOR ASSISTANT
Are you kidding me?

[all three glare at Junior Assistant]

No, seriously. That was the stupidest show ever. It was horribly misogynistic and propegated the stereotypical gender-specific myths that women were objects and men could do no wrong!

SENIOR VICE PRESIDENT
[glances at MARKETING DIRECTOR]

MARKETING DIRECTOR
[to SENIOR VICE PRESIDENT] I'm sorry sir, I...

JUNIOR ASSISTANT
Good God Almighty! I didn't get a fucking Master's Degree in Communications so that I could sit in this stuffy office and listen to a bunch of windbags go on about what a great idea it is to sell monstrously ugly neo-psychedelic synthetic fabrics to aging hippies and people who missed the 60s! You know what's going to help this company? **Customer Service** is going to help this company. **Responsible management** is going to help this company. But me? I am not going to help this company. [hurls PDA at the wall, where it shatters into myriad shards. JUNIOR ASSISTANT marches out of the meeting room, swearing and gesticulating madly.]

MARKETING DIRECTOR
[staring, open-mouthed]

SENIOR VICE PRESIDENT
[glaring]

MERCHANDISE EXECUTIVE
...so if you'll just take a look at this line we call 'Urban Muumuu', sir, you'll see that we can't go wrong!

Lights dim as MARKETING DIRECTOR, MERCHANDISE EXECUTIVE, and SENIOR VICE PRESIDENT crowd around the stacks of shiny photographs.


-----
Seriously. I can't think of any other reason why the HBC would be selling those godawful clothes. Unless....

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